Roxy’s

Roxy’s is a vibrant and ambitious new food and drink venue in the heart of Double Bay. The space itself is small. But the energy is large.

Just like Roxy herself, the Roxy’s brand is brimming with cheeky personality, infectious fun and smile-in-the-mind moments. The language is punchy and energetic, with a playful sprinkling of onomatopoeia. Reminiscent of rough pencil sketches, the illustration style is loose and raw. Yet the subject matter is always active with characters jumping, tossing and smashing larger-than-life produce—a kinetic visual treatment that captures the boundless energy of the venue, adults having fun. The colour palette centres around a solitary brand hue—‘Tomato’—allowing the vibrant food to shine through as the real hero of the Roxy’s experience.

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AGDA Awards 2021—Distinction
Brand Identity—Small Business

AGDA Awards 2021—Merit
Illustration for Design

Driven x Design Awards 2021—Gold
Graphic Design—Illustration and type

Driven x Design Awards 2021—Silver
Graphic Design—Identity and branding