Piper

Piper is set within the picturesque harbourside of Point Piper; home to beautiful local beaches, lush reserves, and some of the most expensive and exclusive homes in Australia. The architectural design of Piper can be likened to that of an oyster. Texturally diverse, the earthen outer shell references the architectural envelope, while the interiors present an opportunity for refined intricacies.

Immersive and emotionally evocative, the campaign focuses on the living experience that Piper has to offer. Defined by the main campaign line, ‘Immersed in life’s beauty’, our strategy across all touch points was to evoke the senses, replicate daily rituals and create an immersive visual spectacular to take their breath away.