Fortis

‘In a market that is loud, Fortis chose to be quiet.’

Property marketing is notorious for its noise. Overflowing with clutter and confusion. Claim and counterclaim. Bravado and bluster. It’s driven a widening chasm between customers and developers, trust and truth. Yet for an ambitious young brand such as Fortis, it presented a strategic opportunity to establish clear water between themselves and the stereotypical developer ‘establishment’.

The new Fortis brand is purposefully quiet. Created as a haven of calm in an industry known for chaos, it’s elegantly understated and deeply personal in tone, providing breathing space for conversation, consideration and reflection.

Shouting so much less. Yet saying so much more.

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