Ode

Founded on the past, created for tomorrow. From the very foundations, Ode of Toorak is a living tribute to the area, and those who reside in it.

Central to Ode’s identity was the idea of ‘enduring time’—a brand that would act as a visual ode to past, present and future. This idea is embodied in the logo as a wordmark featuring typography inspired by the building’s architectural language of strong, elegant forms. The play of light on these characters reveals a new perspective; shadows that simultaneously look backwards and forwards.

The brand was designed as truly bonded to the habitable experience. Minimal, structured choices reflected the strength of the architectural vision and helped build a unique branded experience.

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Driven x Design Awards 2021—Silver
Graphic Design—Illustration and type

Design x Design Awards 2021—Silver
Advertising—Outdoor

The Urban Developer Awards 2019—Finalist
Excellence in Marketing Innovation

AGDA Awards 2019—Finalist
Branding—Small Business