DOTE—
Dogs Of The East

Loyal and protective. Funny and cheeky. Quirky and sneaky. We just love dogs at Fortis. Beyond being a whole lot of fun, there’s also a growing body of research proving the psychological and physical benefits our pets can bring. From better mood and cardiovascular health, to helping children grow up to be more secure, active and compassionate.

In celebration of fellow dog lovers, we asked our Eastern Suburbs neighbours to join us for six hours of madness; a photoshoot featuring 130 dogs, all in one sitting. In addition to raising awareness of the Fortis brand within one of our key geographic audiences, the DOTE (Dogs of the East) initiative was created to specifically reinforce that all Fortis developments are designed to be pet friendly.

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The Urban Developer Awards 2021—Finalist
Excellence in Marketing Innovation 

Driven x Design Awards 2021—Gold
Marketing—Sales Promotion